Apart from offering innumerous Snapdeal discounts to its customers, the company is also working on
providing discounts to its sellers. This is why Snapdeal has reduced the
marketing fees in order to attract more and more sellers to deal on its
platform. This reduction has been made for more than 120 sub-categories
including fashion products, electronics, digital products and more. Snapdeal
has come up with this change on the basis of the feedback received from sellers
on its platform, and it will be seen to be active within a few days.
Vishal Chadha, senior Vice-President of Market Development
at Snapdeal said, “We believe reduction in marketing fees will foster growth
for our sellers. We have worked closely with our sellers and based on their
feedback, we have made these policy changes to make them in-line with eCommerce
industry’s best practices.”
Moreover, the company has also simplified the policies for
its self-serve platform, which will make it easier for the sellers to resolve
their queries easily. This will avoid enabling penalties on the sellers due to
any kind of complexity or ignorance. Snapdeal has also said that it will bear
the cost for reverse pickup and payment collection in case of return or
exchange of sold goods. On the other hand, the costs involved with packaging
and shipping will be borne by the sellers.
The main motive of the company is to make the journey of the
sellers on its platform more smooth and transparent, which is why it announces
this change. However, there has been an increase in the marketing fee for about
30 sub-categories. The reduction in fee ranges from 0.2-18% and the increase
ranges from 0.5-5.5%. As a customer, you can benefit too by shopping at the
platform with the exclusive Snapdeal
coupons available at Discount Mantra - India’s best online offers and coupons
store. You can also subscribe to the newsletters to get the latest
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